Meta appointed executive Vishal Shah to lead AI product management, signaling increased focus on artificial intelligence competition. Shah, who previously oversaw Instagram products and later Meta's virtual reality initiatives, will now report to AI product head Nat Friedman. This strategic move follows recent restructuring, including 600 layoffs in Meta's Superintelligence Labs, as the company works to strengthen its position against rivals like Microsoft, OpenAI, and Anthropic in the rapidly evolving AI landscape.