AI Adoption Outpacing Digital Fundamentals
New Study Reveals Digital Gaps in European SMEs
A recent study has found a surprising trend among small and medium-sized enterprises (SMEs) across Europe: the rapid adoption of artificial intelligence (AI) tools is outpacing their investment in basic digital infrastructure. Many businesses are embracing advanced technologies such as
ChatGPT for customer service and productivity, despite not having established essential systems like cloud computing or cybersecurity.
Key Findings:
- AI tools—including ChatGPT and other generative platforms—have seen strong uptake among European SMEs in 2025.
- Over 60% of surveyed businesses reported using at least one AI-powered solution for daily operations.
- Despite AI enthusiasm, only 35% have invested in basic digital tools like secure cloud storage or online payment systems.
- The lack of foundational digital infrastructure increases the risk of cyber threats and operational inefficiencies.
Expert Concerns Over Digital Priorities
According to the report’s author, European SMEs may be overlooking critical digital fundamentals in their rush to unlock the power of AI. "AI solutions can transform efficiency and creativity, but without robust digital infrastructure, small businesses leave themselves exposed," the study warns.
Recommendations for Small Businesses
- Prioritise secure and scalable cloud computing before implementing advanced AI.
- Invest in cybersecurity solutions to safeguard sensitive business and customer data.
- Provide digital skills training for staff to maximize the benefits of tools like ChatGPT and other AI platforms.
The Road Ahead: Balanced Digital Transformation
As European SMEs continue to experiment with AI, industry leaders urge “a balanced approach.” Establishing reliable digital foundations will enable small businesses to safely and effectively leverage technologies like
ChatGPT, positioning them for long-term growth in an increasingly competitive market.
