Optimizely

Optimizely helps businesses make their websites and apps better through testing, personalization, and data analysis.

AI Marketing Tool
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Optimizely Review

Optimizely helps businesses make their websites and apps better through testing, personalization, and data analysis.

AI Marketing Tool
Optimizely logo

What is Optimizely?

Optimizely lets you test website changes, personalize content for users, and use data to improve marketing. It’s great for bigger businesses, but smaller ones might find it pricey. Try the free trial to see if it's a fit!

Optimizely home page
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What is Optimizely?

Optimizely lets you test website changes, personalize content for users, and use data to improve marketing. It’s great for bigger businesses, but smaller ones might find it pricey. Try the free trial to see if it's a fit!

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Optimizely Key Features

  • Web Experimentation:
    Supports A/B and multivariate testing to see what website changes work best. Do you want to improve user experience and get more conversions? Then this is for you.


  • Feature Experimentation:
    Allows you to test new software features to see if they actually improve your product. It's a great way to optimize product development.


  • Content Orchestration:
    This manages your content lifecycle, making sure everything you put out is consistent and high-quality from start to finish.
     


  • AI-Powered Personalization:
    Uses AI to tailor experiences for everyone based on what they do and like. This increases engagement and makes users feel valued.


  • Warehouse-Native Analytics:
    Integrates directly with your data warehouse, giving you deeper insights. This helps you truly understand your customers.


  • AI Marketing Assistant (Optimizely Opal):
    Automates tasks and gives you proactive marketing solutions, so you can focus on bigger things.

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