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Instagram and X have an impossible deepfake detection deadline
Jess Weatherbed
Author
February 11, 2026
1 min read
Just fix everything by next week, no pressure. | Image: Cath Virginia / The Verge, Getty Images
The best methods we currently have for detecting and labelling deepfakes online are about to get a stress test. India announced mandates on Tuesday that require social media platforms to remove illegal AI-generated materials much faster, and ensure that all synthetic content is clearly labeled. Tech companies have said for years that they wanted to achieve this on their own, and now they have mere days before they're legally obligated to implement it. The rules take effect on February 20th.
India has 1 billion internet users who skew young, making it one of the most critical growth markets for social platforms. So, any obligations there cou …
