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You can now make Alexa’s AI personality more friendly, blunt, or chilled out
Jess Weatherbed
Author
February 25, 2026
1 min read
That Brief option sounds great for people like me who find cheerful chatbots to be creepy or unsettling. | Image: Amazon
Amazon is giving you more control over how Alexa behaves during conversations and responses. Three "personality style" presets are launching today for Alexa Plus users in the US that allow you to make the AI-powered voice assistant more concise, cheerful, or relaxed, depending on your personal preferences.
"Alexa's personality is one of the things customers tell us they love most about Alexa," Amazon said in its press release. "That familiar voice and personality have become a part of so many customers' daily lives, but here's what we've learned from customers since launching Alexa Plus: everyone has their own communication style and prefer …
