Apple has unveiled its iPhone 17 series amid global trade tensions and potential tariff impacts. The company maintained its traditional pricing structure for the fifth consecutive year, with entry-level iPhones still priced between $800-$1,200, though the newest Pro model costs $100 more than last year's version. Apple is currently absorbing much of the impact from the Trump administration's 25% tariffs on Chinese-made iPhones rather than passing costs to consumers. Analysts warn that permanent tariff increases could eventually double or triple iPhone prices. The new devices feature camera improvements and innovative recording capabilities. Despite stock volatility, Apple's financial outlook remains stable, partly due to its lucrative Google search engine agreement.