Apple's annual fall event is scheduled for September 9, 2025, at 1PM ET. The highlight will be the iPhone 17 lineup, featuring a new ultra-thin iPhone 17 Air alongside standard, Pro, and Pro Max models. Other expected announcements include updated Apple Watch models (SE, Series 11, Ultra 3), AirPods Pro 3 with health features, and AirTag 2. The event will also showcase iOS 26 features and will stream on Apple's website, TV app, and YouTube.