OpenAI has launched ChatGPT Go, its most affordable subscription plan specifically for India at ₹399 monthly ($4.60 USD). The plan offers access to GPT-5 with 10x higher message limits, image generations, and file uploads compared to the free tier, plus 2x longer memory. Targeting India's 700 million AI users (ChatGPT's second-largest market globally), this strategic move responds to affordability demands and competes with Google and Perplexity's offerings in the region. Payment is available via UPI and other Indian payment methods.