Nvidia has unveiled a new generation of AI chips designed for intensive workloads like code and video generation. The Rubin CPX GPU can process "million-token" contexts, making it ideal for AI coding assistants and generative video applications. Alongside hardware innovations, Nvidia introduced software solutions and APIs to help enterprises integrate AI into their operations. The company's focus on generative AI tools supports content creation and development across industries, from autonomous vehicles to media production. These developments are expected to accelerate AI adoption in enterprises while giving developers and content creators improved performance capabilities, particularly in video production.