Adobe and Qualcomm Partner with Humain for Generative AI in the Middle East
Major Collaboration Announced
Adobe and Qualcomm have announced a strategic partnership with Humain, an artificial intelligence firm backed by Saudi Arabia's sovereign wealth fund, to develop generative AI tools tailored for the Middle East region. The collaboration was unveiled during the US-Saudi Investment Forum, coinciding with a visit by Saudi Crown Prince Mohammed bin Salman to Washington.
Key Objectives of the Partnership
- Adobe will integrate Humain’s Allam, a large language model trained in Arabic, into its suite of creative applications. This will enable marketers, filmmakers, and content creators to generate campaigns, films, and TV programs in Arabic.
- Humain will leverage Adobe’s Adobe Foundry to create custom generative AI models specifically for the Arab world.
- Qualcomm will supply its latest AI chips, including the AI200 and AI250, to power the AI infrastructure and data centers being developed by Humain in Saudi Arabia.
Regional Impact and Vision
- The initiative supports Saudi Arabia’s Vision 2030, aiming to diversify the economy and reduce reliance on oil by building a robust digital ecosystem.
- The project will deploy advanced AI infrastructure, targeting 200 megawatts of AI compute power by 2026, positioning Saudi Arabia as a global hub for intelligent computing.
- Humain’s data centers will host AI systems that use Qualcomm’s chips for video and image processing, enabling scalable AI inferencing for both local and global enterprises.
Leadership Statements
- Tareq Amin, CEO of Humain: “We are building a new creative intelligence that understands our language, values, heritage, and future. With Qualcomm’s involvement, we are redefining the silicon that powers the next era of generative AI.”
- Cristiano Amon, CEO of Qualcomm: “Together with Humain, we are laying the groundwork for transformative AI-driven innovation that will empower enterprises, government organizations, and communities in the region and globally.”
Broader Strategic Context
- Saudi Arabia has pledged over $40 billion in AI investments by 2030, supported by the Saudi Data and Artificial Intelligence Authority.
- The country is establishing dedicated AI zones in Neom and the King Abdullah Financial District to attract global companies and nurture local talent.
- Major US tech firms, including Nvidia, Google, and Microsoft, have expanded their partnerships and investments in Saudi Arabia, focusing on data centers, AI research, and cloud infrastructure.
Conclusion
This partnership marks a significant step in advancing generative AI capabilities in the Middle East, combining the strengths of global technology leaders with regional expertise. By fostering collaboration between local firms like Humain and international giants such as Adobe and Qualcomm, Saudi Arabia is positioning itself as a leader in the global AI landscape.
Major US tech firms, including Nvidia, Google, and Microsoft, have expanded their partnerships and investments in Saudi Arabia, focusing on data centers, AI research, and cloud infrastructure.
Major US tech firms, including Nvidia, Google, and Microsoft, have expanded their partnerships and investments in Saudi Arabia, focusing on data centers, AI research, and cloud infrastructure.
