Key Details on Apple’s Upcoming Event
Apple has officially confirmed that its annual fall event will take place on September 9, 2025, at its Cupertino headquarters, with the livestream set for 1PM ET. This highly anticipated showcase will be available to watch live on Apple’s website, Apple TV app, and YouTube[1][2].
What to Expect: New iPhone 17 Lineup
The highlight of the event is anticipated to be the unveiling of the new
iPhone 17 series. This year, Apple is set to introduce an all-new, ultra-thin, and ultra-light model called the
iPhone 17 Air. The lineup will also include the base iPhone 17, iPhone 17 Pro, and the larger iPhone 17 Pro Max[1][4][5].
- iPhone 17 Air: Sleek, ultra-thin design, rumored to feature new frame materials and improved battery life.
- iPhone 17 Pro: Features expected include a 48MP telephoto lens, possible 5x–8x variable zoom, vapor chamber cooling, A19 Pro chip, anti-reflective display, and reverse wireless charging for Apple Watch and AirPods.
- iPhone 17 Pro Max: Largest and most advanced option in the series, likely to continue Pro features with a bigger display.
Other Hardware Announcements
In addition to the iPhone lineup, Apple is expected to unveil updates and new products in several other categories:
- Apple Watch: Updates are rumored for the Apple Watch SE (2025), Apple Watch Series 11, and Apple Watch Ultra 3. The Ultra 3 is anticipated to include the new S11 chip and support for 5G connectivity.
- AirPods Pro 3: Expected features include in-ear heart rate monitoring, live translation capabilities, a new case design, and upgraded active noise cancellation.
- AirTag 2: Improvements are likely to focus on range, speaker durability, and design refresh.
Software Updates
Apple is also likely to highlight new features in
iOS 26, which was introduced at the recent WWDC and is already available in public beta[1].
How to Watch
The September 9 event will be streamed globally at 1PM ET on Apple’s official channels:
Looking Ahead
With significant updates reportedly coming to the entire iPhone lineup, Apple Watch, and audio accessories, Apple’s September event may set new standards for design and functionality in 2025. Stay tuned for the official reveals on September 9[1][4][5].
