Baidu, China's leading search engine and artificial intelligence company, reported its second-quarter 2025 financial results, failing to meet analyst revenue expectations amidst ongoing advertising sector weakness. The quarterly results were disclosed before U.S. markets opened on August 20, 2025, accompanied by a live earnings call hosted by Baidu’s management team[1][3].
Baidu’s pivot towards artificial intelligence and cloud services showed continued momentum, with AI Cloud revenue surging 42% year-over-year in the previous quarter[1]. The company’s Apollo Go robotaxi operation also delivered robust growth, expanding to over 1,000 fully autonomous vehicles across 15 cities and completing more than 11 million rides to date[1]. These segments increasingly define Baidu’s growth prospects, offsetting some losses in advertising.
The primary drag on Baidu’s quarterly performance remained the **digital advertising sector**, long the company’s core source of revenue. Weakness in China’s macroeconomic environment and competitive pressures played a role in dampening advertising demand, posing challenges to Baidu’s traditional earnings base[1][2].
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