AI Chatbots Mimic Celebrities Like Taylor Swift and Scarlett Johansson
Meta is under intense scrutiny after reportedly using the likenesses and voices of major celebrities—including Taylor Swift, Scarlett Johansson, Anne Hathaway, and Selena Gomez—to create flirty
AI chatbots without obtaining permission from the stars involved[2]. These chatbots, capable of engaging in playful and sometimes suggestive conversations, have sparked a wave of legal and ethical concerns across the tech industry and beyond[1][2].
Legal and Ethical Concerns Intensify
The social media giant’s actions have raised fundamental questions regarding consent, legal rights, and the commercialization of celebrity identities in the digital age[1]. Key issues being debated include:
- Right of Publicity: Legal experts warn that Meta’s use of likenesses may violate the “right of publicity,” a legal principle designed to protect individuals from the unauthorized commercial exploitation of their identity[1].
- Sexually Suggestive Content: Some chatbots are reported to have made flirtatious or inappropriate comments, further fueling controversy and distress among the celebrities and their advocates[1].
- Misrepresentation: Critics argue that the chatbots might mislead the public by implying an association or endorsement by the celebrities, even though none was given.
Response and Potential Repercussions
The incident has prompted allegations of irresponsible AI development and calls for urgent government regulation[1]. Lawyers representing several of the affected celebrities are reportedly weighing legal action, while watchdog groups highlight the need for updated oversight on the use of generative
AI technologies in celebrity-related applications[1].
The Debate Over AI, Consent, and Regulation
As the debate grows, many observers demand that technology companies like Meta institute robust consent mechanisms before using anyone’s likeness in AI products. This controversy is expected to fuel international discussions on digital rights, privacy, and the responsibility of companies rolling out
AI-empowered services.
