Agreement Brings High-Quality Visuals to AI-Powered Search
Getty Images, a leading global visual content creator and marketplace, has entered a multi-year global licensing agreement with
Perplexity, the innovative
AI-powered search engine. The partnership enables Perplexity to display Getty Images' creative and editorial imagery across its search and discovery products, aiming to provide users with a richer and more engaging visual experience[1].
Integration and Attribution at the Core
Through integration with Getty Images’ API technology, Perplexity gains access to a broad portfolio of high-quality visuals, elevating the platform’s content creation and display capabilities. Importantly, the agreement emphasizes robust image crediting: Perplexity will improve how images are showcased, including clear attribution and direct links to the original sources. This aims to educate users on legal and ethical image usage while ensuring creators receive proper recognition[1].
Statements from Leadership
In a joint statement, representatives from both companies emphasized their commitment to attribution and informational accuracy in the era of AI. Getty Images commented that the partnership “acknowledges the importance of properly attributed content and its value in enhancing AI-powered products.” Perplexity’s leadership stressed that “attribution and accuracy are fundamental to how people should understand the world in an age of AI,” highlighting the responsibility of technology platforms to respect content creators[1].
Market Response
The announcement was positively received by investors as Getty Images’ stock surged by 19% following the news of the multi-year partnership with Perplexity[2].
Impact on AI-Powered Search
Key points of the agreement:
- Getty Images provides Perplexity with access to its vast library of creative and editorial images.
- Enhanced display and user experience through integration with Getty’s API.
- Stronger focus on clear attribution and education for responsible image use.
- A collaborative approach to improving content quality and creator recognition in AI-driven discovery tools.
The agreement is set to bolster Perplexity’s reputation as an authoritative resource for
AI-powered search and discovery, while reinforcing industry standards around attribution and ethical content use[1].
