India's Bharti Airtel launches cloud services for telecom operators

Major Leap in India's Digital Infrastructure

Xtelify, the digital technology arm of Bharti Airtel, announced the launch of Airtel Cloud, a sovereign, telco-grade cloud platform designed and built entirely in India for mission-critical and high-scale performance demands. The move marks a transformative step as Bharti Airtel pivots from a traditional telecom operator to a digital technology leader, aiming to accelerate digital transformation for both Indian enterprises and global telecom operators[1][2][3].

Key Features of Airtel Cloud

  • Hosted on next-generation, sustainable data centres located in India, ensuring compliance with data localisation and regulatory requirements[1][3].
  • GenAI-powered provisioning for rapid and efficient resource allocation, managed by over 300 certified cloud experts[1].
  • Provides Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and advanced connectivity options for businesses of all sizes[1][3].
  • Promotes secure migration, scalable operations, and cost efficiency with the promise of no vendor lock-in[1][2][4].
  • Handles up to 140 crore transactions per minute for Airtel’s own operations, demonstrating robust capacity and reliability[1][3].
  • All data control remains within India’s borders, underlining the platform’s focus on sovereignty and data security[1][2].

AI Software Suite and Global Partnerships

Alongside Airtel Cloud, Xtelify introduced a future-ready, AI-powered software stack that simplifies operations for global telcos. This stack is poised to enhance customer experience, reduce churn, and increase average revenue per user (ARPU)[2][3]. Xtelify’s global partnerships include deals with Singtel and Globe, using its new platform to implement AI-powered solutions like fleet optimisation, automated task management, and real-time tracking in telecom operations[3].

Strategic Significance

According to Gopal Vittal, Vice Chairman and MD of Bharti Airtel, building a sovereign, telco-grade cloud has been at the core of Airtel’s digital strategy for the last five to six years. "It’s resilient, reliable, and extremely powerful — and that gives us a natural advantage for mission-critical operations," he said[1]. Xtelify’s approach directly targets growing concerns over data sovereignty, regulatory compliance, and cost pressures in the cloud technology sector. The combination of sovereign, locally controlled infrastructure with advanced AI tools positions Airtel as a formidable challenger to global hyperscale cloud providers and international telecom software vendors[2].

Implications for India and International Markets

By offering a homegrown, enterprise-grade cloud and AI platform, Bharti Airtel empowers Indian businesses to operate more securely and efficiently while mitigating risks of data exposure and vendor dependency. For international telecom operators, the offering represents a turnkey opportunity to modernize their operations using proven technology from a large, credible operator[2][3]. The combined launch of Airtel Cloud and Xtelify underscores Airtel’s ambition to "build in India, scale globally," and foster digital transformation in the telecom and enterprise landscape[2].

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