Meta expands AI access on Ray-Ban smart glasses in Europe

Wider European Rollout for AI-Powered Eyewear

Meta has announced an expansion of its Meta AI assistant on Ray-Ban Meta smart glasses to more European countries, aiming to make hands-free information access and smart photography more widely available. The rollout, announced on April 23, 2025, builds on the existing presence of these AI-driven glasses and introduces voice-activated features in new markets.

New Markets for Advanced Wearables

The latest update sees Ray-Ban Meta AI glasses now accessible in several additional EU countries including Germany, making the technology available to millions more users.
These smart glasses, developed in partnership with iconic eyewear brand Ray-Ban, blend fashionable frames with built-in camera, open-ear audio, and seamless social sharing features.
  • Hands-free voice interaction powered by Meta AI
  • Instant photographic capture and video features
  • Audio playback for phone calls, music, and notifications
  • Smart social sharing from the device

Meta AI Assistant Integration

A standout feature of Ray-Ban Meta glasses is the integration of Meta AI, now available to a much larger European audience. With the AI assistant onboard, wearers can ask questions, get real-time information, and interact with their surroundings without reaching for a phone.

Supporting Information and Availability

The rollout responds to growing interest in wearable artificial intelligence across Europe. Ray-Ban Meta glasses remain available in various styles, with up to 50% off on select models, combining style with practical digital features (Meta AI glasses). Meta notes that some features and the full range of voice commands may still depend on the country and language, and recommends checking local details for specific functionality. A compatible smartphone, wireless internet access, and the Meta View App are required for setup and use (Meta support).

Future Directions for Wearable AI

Following this expansion, Meta is positioning its smart eyewear at the forefront of the wearable AI revolution. The extended support ensures more users across Europe can experience convenient, always-available AI directly from their glasses, suggesting a broader trend toward integrating artificial intelligence into everyday fashion and technology.