Revolutionizing Sports Wearables with AI
Meta has announced a major partnership with sports eyewear brand Oakley to create a new class of performance-focused smart glasses, launching the Oakley Meta HSTN. These innovative glasses blend Oakley’s iconic design and athletic focus with Meta’s advanced technology, forming a unique category of performance AI glasses built for athletes and fans alike[1][2][4].
Smart Features Tailored for Active Lifestyles
The Oakley Meta HSTN glasses are engineered for more than just style. Key features include:
- Front-facing camera capable of recording 3K video and capturing still images
- Open-ear speakers integrated into the frame for music and calls without blocking outside sound
- Microphones for hands-free calls and voice assistant commands
- Access to Meta AI for real-time answers and assistance on the go
- Water resistance for performance in various sports environments
Meta AI allows wearers to ask questions such as “How strong is the wind today?” or issue commands like, “Take a video,” making these glasses a useful training partner and content capture tool for active users[2][3][4].
Impressive Battery Life and User Convenience
A significant improvement over previous models, the Oakley Meta HSTN offers up to eight hours of active use and 19 hours on standby. The included charging case delivers up to 48 hours of portable power, and a quick 20-minute charge replenishes half the battery—ensuring minimal downtime during even the busiest days[3].
Style and Customization
Reflecting Oakley’s reputation for design, the Meta HSTN glasses are launching in six frame and lens color combinations, all compatible with prescription lenses:
- Warm grey with ruby lenses
- Black with polar black lenses
- Brown smoke with polar deep water lenses
- Black with amethyst lenses
- Clear with grey lenses
- Black with clear lenses
The premium, limited-edition version with gold accents will retail for $499, available for preorder starting July 11. Other models will start at $399 and be released later in the summer[3].
Global Availability
Oakley Meta HSTN glasses will launch in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Releases in Mexico, India, and the United Arab Emirates are planned for later in 2025[3].
Building on Past Success and Looking Forward
This launch builds on Meta’s previous collaboration with Ray-Ban, another EssilorLuxottica brand, taking the smart eyewear concept further into the performance and athletic space. According to Alex Himel, Meta’s VP of Wearables, the Oakley partnership “addresses some of the asks that we've seen from the people who are using our Ray-Ban Meta glasses” and focuses on making smart glasses more functional for athletes and fans alike[4].
The Oakley Meta HSTN symbolizes Meta and Oakley’s commitment to pushing the boundaries of wearable technology and integrating
Meta AI into everyday active experiences.
The premium, limited-edition version with gold accents will retail for $499, available for preorder starting July 11. Other models will start at $399 and be released later in the summer[3].
The premium, limited-edition version with gold accents will retail for $499, available for preorder starting July 11. Other models will start at $399 and be released later in the summer[3].
