Oreo-maker Leverages Innovative Technology in Global Marketing Strategy
Global snack giant Mondelez International is embracing the power of generative AI tools to reduce the cost of producing marketing content by an estimated 30% to 50%. With leading brands such as Oreo and Cadbury in its portfolio, Mondelez is integrating [generative AI](https://aiapps.com/items/generative-ai) as part of its efforts to streamline creative processes and boost efficiency in its global advertising campaigns[1].
Significant Cost Savings with AI Integration
Mondelez’s decision follows a broader movement among consumer goods companies seeking more cost-effective strategies in an increasingly competitive marketing landscape. According to the company, the generative AI system enables the production of high-quality content with fewer resources than traditional methods, marking a transformative step for the industry[1].
- 30% to 50% reduction in marketing content production costs is anticipated.
- The technology’s scalability supports regional and global advertising needs.
- Quality standards are maintained while accelerating delivery timelines.
How Generative AI Transforms Content Creation
Generative AI, such as
ChatGPT and its competitors, utilizes advanced machine learning models to rapidly generate text, images, and even video that can be used in various advertising formats. Mondelez highlights that this technology streamlines everything from copywriting to visual design, reducing dependence on traditional advertising agencies and their higher cost structures.
Broader Implications for the Marketing Industry
The adoption of generative AI tools in marketing content production reflects a growing trend among multinational companies. Not only does this move enable cost-saving, it also fosters greater creative agility—allowing brands like Oreo to quickly respond to market opportunities and shifting consumer preferences.
As more companies turn to apps like [ChatGPT](https://aiapps.com/items/chatgpt) and other generative AI platforms, the marketing sector is set to experience rapid transformation, reshaping roles and expectations for creative professionals worldwide[1].
