OpenAI Launches Budget-Friendly AI in India
OpenAI has officially announced the launch of
ChatGPT Go, its most affordable paid plan for the Indian market, priced at ₹399 per month (around $4.60 USD)[1][2][3][5]. This initiative aims to make sophisticated AI tools accessible to India's rapidly growing digital population — now the second-largest user base for ChatGPT globally[2].
Key Features of ChatGPT Go
Subscribers to ChatGPT Go gain access to the latest GPT-5 model, enhanced specifically for Indic languages[2][5]. When compared with the free tier, ChatGPT Go offers expanded capabilities at a fraction of previous costs:
- 10x higher message limits with GPT-5
- 10x more image generations per day
- 10x more file or image uploads per day
- 2x longer memory duration, enabling more personalized responses
Payments for the plan can be made using India’s Unified Payment Interface (UPI) or other major Indian payment methods, marking a shift from earlier USD-based pricing[1][2][3]. The plan is available via the
ChatGPT website and mobile applications (iOS and Android), as well as desktop platforms (macOS and Windows)[3].
India: A Vital Market for OpenAI
OpenAI’s decision to roll out ChatGPT Go first in India is a strategic response to the country’s massive base of over 700 million users of AI products[4]. Indian users — students, professionals, entrepreneurs, and creators — are increasingly turning to AI for learning, creativity, and professional tasks[2]. OpenAI’s VP Nick Turley emphasized that affordability has been a key demand in India, and feedback from this launch will shape future global expansion[1][4].
Competitive Landscape
OpenAI’s move follows other major AI players in India:
- Perplexity recently partnered with Airtel to offer free Pro subscriptions to Airtel customers.
- Google has offered its AI Pro plan for free to Indian students for one year as part of its India strategy[1].
While
ChatGPT Go does not include free trials, its competitive pricing is expected to drive higher adoption rates among Indian users.
How to Subscribe
Users can subscribe to
ChatGPT Go by visiting the ChatGPT website or using the official app. Simply select the “Upgrade” option, choose the Go plan, and complete the payment via UPI or other accepted Indian payment methods[2][3].
Looking Ahead
OpenAI has indicated that more affordable subscription tiers may launch in other markets pending feedback from Indian users[4]. The company continues to learn from India's dynamic digital ecosystem to optimize AI accessibility and engagement worldwide.
