OpenAI Launches Shopping Capabilities in ChatGPT Search
OpenAI has announced a significant update to
ChatGPT's search functionality, introducing new shopping features designed to transform how users discover and purchase products online. The enhancement, revealed on Monday, April 28, 2025, marks another step in OpenAI's strategy to compete with traditional search engines like Google[1].
How the New Shopping Feature Works
When users inquire about products using
ChatGPT, the chatbot will now provide multiple suggestions along with images, reviews, and direct links to websites where the items can be purchased. This allows users to pose highly specific queries in everyday language and receive tailored responses that match their shopping needs[1].
The initial rollout focuses on several key shopping categories:
- Fashion
- Beauty
- Home goods
- Electronics
Availability and Access
The shopping feature is being introduced within GPT-4o, the default AI model for
ChatGPT. It will be accessible to all users worldwide, including Plus subscribers, Free users, and even those who aren't logged in to the service[1].
OpenAI's Growing Search Capabilities
This update represents OpenAI's ambition to deliver a more personalized and effective way to discover products online. The company has reported impressive growth in its search functionality, with over a billion web searches conducted via
ChatGPT in just the past week[1].
No Ads, No Commissions
OpenAI has emphasized that the shopping results are generated independently by
ChatGPT's search algorithm, and advertisements are not included in this update. The shopping outcomes will rely on structured metadata from external sources, including pricing information, product details, and user reviews[1].
Importantly, OpenAI will not earn any commission from transactions made through
ChatGPT's search feature, distinguishing their approach from many other shopping platforms and search engines[1].
This enhancement to
ChatGPT's capabilities represents another significant development in how AI is reshaping the online shopping landscape, providing consumers with more intuitive and helpful ways to find the products they're looking for.
