OpenAI Pilots In-Chat Payments for E-Commerce
OpenAI is introducing a new checkout system into its popular
ChatGPT chatbot, enabling users to complete purchases directly within conversations. According to recent reports, this integration aims to position
ChatGPT as an end-to-end e-commerce platform, streamlining both browsing and payment for online products[2][3][4].
Revenue Model: Commissions on Direct Sales
The proposed checkout functionality will allow merchants to sell products and services directly through
ChatGPT, with OpenAI taking a commission from each sale completed within the chatbot. This move could redefine how users interact with conversational AI, transforming it from a tool for information and productivity into a comprehensive shopping destination[2][3][4].
Impact for Merchants and Online Shopping
This initiative is expected to provide several potential advantages:
- Seamless User Experience: Shoppers can chat, get recommendations, and pay—all within the ChatGPT platform.
- New Revenue Streams: Merchants gain access to a large audience without leaving the AI conversation, while OpenAI monetizes transactions via commissions.
- Platform Partnerships: Reports suggest possible collaborations with e-commerce platforms like Shopify to broaden the product offerings within ChatGPT.[2][3]
Broader Adoption and Competitive Position
As AI chatbots like
ChatGPT extend deeper into commerce, OpenAI aims to capitalize on the growing trend of conversational shopping. The integration of direct checkout features could set a precedent for how generative AI platforms facilitate e-commerce, potentially spurring similar innovations from competitors[4].
