Salesforce plans billion dollar investment in Mexico for artificial intelligence growth over five years

In a major move signaling Mexico’s growing importance in the global tech landscape, Salesforce announced on October 8, 2025, that it will invest $1 billion over the next five years to expand its operations and drive AI adoption across the country^[1][2][4].

Strategic Expansion in Mexico City

Central to this initiative is the opening of a new five-story office in Mexico City’s Polanco district, located in the Miyana II building. This facility is designed to support up to 2,000 employees and will house a cutting-edge Global Delivery Center (GDC) focused on helping regional customers transform into Agentic Enterprises—businesses where humans and AI agents collaborate closely to enhance productivity, efficiency, and customer success^[2].

Boosting AI Capabilities and Workforce Development

The investment aims not only to expand Salesforce’s physical footprint but also to deepen its AI capabilities. The company plans to hire top local talent and invest in workforce development and AI training, supporting Mexico’s emergence as a key consultancy hub for AI in Latin America^[2].

As part of its commitment to education, Salesforce will also donate $250,000 to Amigos de Filantrofilia, a Mexican nonprofit, to further AI skill development for students^[2].

Why Mexico?

• Mexico is home to a thriving customer base, including major companies like Xcaret, Grupo Bafar, and FEMSA^[1][2].
• The country has a robust ecosystem of nearly 1,000 partners and resellers, positioning it as an innovation hub for Latin America^[2].
• Marc Benioff, Salesforce Chair and CEO, emphasized that Mexico is becoming a crucial market for AI-powered growth, thanks to its innovative companies and exceptional talent pool^[1][2].

Driving the Agentic Enterprise

Salesforce’s vision for Mexico goes beyond traditional digital transformation. The company is betting on the rise of the Agentic Enterprise, a model where AI agents (digital labor) work alongside human teams to automate routine tasks, enhance decision-making, and unlock new levels of business value^[2][3]. This approach is increasingly seen as critical for companies seeking to remain competitive in a rapidly evolving digital economy^[3].

Broader Implications for Business

Global research by Salesforce highlights a dramatic shift in how CFOs view AI investments. Today, most financial leaders see AI not just as a cost-cutting tool, but as a strategic driver of revenue growth and productivity. AI agents are now central to redefining ROI, with many CFOs dedicating a significant portion of their budgets to agentic AI solutions^[3].

Marcelo Ebrard, Mexico’s Secretary of Economy, welcomed the investment, noting that it will create jobs, build AI expertise, and further establish Mexico as a leading tech hub in the region^[2].

Looking Ahead

Salesforce’s $1 billion commitment underscores Mexico’s strategic role in the company’s global ambitions and the broader AI landscape. With a focus on innovation, education, and collaboration between humans and AI agents, Salesforce is positioning itself—and Mexico—at the forefront of the next generation of digital business transformation^[1][2][4].