SLB Introduces Tela, an Advanced AI Product
Energy technology leader SLB has debuted
Tela, a groundbreaking artificial intelligence solution aimed at automating processes and workflows for oilfield service companies[2]. This launch reinforces SLB’s strategy to leverage digital innovation as a core driver for future growth.
Key Features and Capabilities
- Embedded Integration: Tela will be incorporated throughout SLB’s portfolio of applications and platforms, enabling seamless automation across existing digital tools[2].
- Conversational AI Interface: The product features a simple, chat-like interface that allows users to interact with and instruct AI agents effortlessly[2].
- Autonomous & Collaborative Modes: Tela agents can operate independently or alongside human users, helping with tasks like well log interpretation, early detection of drilling issues, and optimization of equipment performance[2].
Driving Double-Digit Digital Growth
SLB’s robust digital strategy is reflected in financial performance, with the digital division's revenue jumping 11% in the third quarter compared to the second, and projections for double-digit year-on-year growth[2]. This momentum has led to the digital business being reported as a standalone segment, highlighting its strategic importance to SLB’s overall vision.
Leadership Highlights the Digital Future
Rakesh Jaggi, SLB’s president of Digital & Integration, emphasized the long-term significance of AI and digital solutions: "We've been very successful with this (
AI) business for the last many years, and absolutely, digital will be an integral part of the success of SLB for many decades to come"[2].
Broader Industry Implications
The launch of Tela comes as the oil and gas industry accelerates adoption of smarter digital solutions to improve efficiency, resilience, and sustainability[3]. With platforms like Tela, SLB aims to help energy companies make faster, data-driven decisions, optimize operations, and remain competitive in a rapidly evolving sector.
Looking Forward
SLB’s continued investment in artificial intelligence positions it as a leader in the digital transformation of the energy sector, offering critical automation tools to drive growth and operational excellence for years to come[2][3].
