Yusuf Demiral to Join Standard Chartered in Senior Leadership Role
Standard Chartered announced the appointment of Yusuf Demiral as its new Global Head of Data, Analytics & AI for the Wealth and Retail Banking division. Demiral, who brings over 25 years of industry experience, previously held the position of group head of data analytics and customer relationship management for wealth and personal banking at HSBC.
Appointment Details and Reporting Structure
Demiral is set to join Standard Chartered on July 7, 2025, and will be based in Hong Kong. In his new role, he will report to Samir Subberwal, the bank’s Global Head of Wealth Solutions, Deposits and Mortgages, and Chief Client Officer. His appointment aims to strengthen Standard Chartered’s focus on leveraging data and artificial intelligence technologies—such as
ChatGPT—to enhance customer experiences and drive growth in wealth management services[1][3][4].
Demiral’s Professional Background
- Over 25 years of experience in the banking sector
- Formerly group head at HSBC, responsible for data analytics and customer relationship management in wealth and personal banking
- Recognized for expertise in developing data-driven strategies and deploying advanced analytics and AI tools
Strategic Importance for Standard Chartered
The decision to appoint Demiral comes as the bank intensifies its efforts to integrate advanced data analytics and AI across its wealth and retail banking operations. Standard Chartered is focusing on new technologies to streamline processes, personalize customer interactions, and deliver innovative financial solutions.
About Standard Chartered
Standard Chartered is a leading international banking group, with a strong presence in Asia, Africa, and the Middle East. At the end of 2023, the bank reported USD 497.4 billion in current deposits and USD 331.9 billion in current loans. The group earns 70.2% of its income from Asia, underlining the strategic value of Demiral’s Hong Kong base[2].
With Demiral’s extensive experience and a dedicated focus on digital innovation, Standard Chartered aims to accelerate its transformation in wealth management and retail banking by harnessing the full potential of data, analytics, and artificial intelligence.
