Crafting viral social media content is tough, but AI tools can make it faster and easier. Here are 5 AI tools that can help you create engaging posts, save time, and boost your social media game:
- Hootsuite's OwlyWriter AI: Generates fresh content ideas, repurposes top-performing posts, and suggests hashtags. Perfect for staying consistent and relevant.
- SocialBee's AI Post Generator: Offers 1,000+ prompts, platform-specific formatting, and Canva integration for quick, tailored posts.
- Buffer's AI Assistant: Simplifies content creation with GPT-4, adapts posts for multiple platforms, and optimizes tone and length.
- Canva AI: Combines design and writing tools like Magic Write and Magic Design to produce eye-catching visuals and captions.
- Predis.ai: Generates ad creatives, supports multi-language posts, and integrates with Shopify for e-commerce ease.
Quick Comparison
| Tool | Key Features | Price Range |
|---|---|---|
| Hootsuite's OwlyWriter AI | Content repurposing, holiday ideas, AI hashtags | Token-based system |
| SocialBee | 1,000+ prompts, Canva integration, multi-platform | $29–$449/month |
| Buffer | GPT-4-powered, platform-specific optimization | Included in plans |
| Canva AI | Magic Write, Magic Design, Brand Kit | Free–$120/year |
| Predis.ai | Ad creatives, A/B testing, Shopify integration | Custom pricing |
These tools can save up to 70% of your time and reduce costs by 40%, making them must-haves for social media managers.
5 Of The Best AI Tools To Go Viral On Social Media
1. Hootsuite's OwlyWriter AI
Hootsuite's OwlyWriter AI is transforming how social media managers create content, offering tools designed to make posts stand out in a crowded digital landscape. Here’s a closer look at what makes it a game-changer:
Key Features That Make Content Shine
OwlyWriter AI simplifies content creation by using advanced copywriting techniques to craft engaging posts from minimal input. Natalia Williams, Chief Product Officer at Hootsuite, highlights the inspiration behind the tool:
"Our customers told us that one of their biggest challenges as social media managers was coming up with content ideas", explains Natalia Williams, Chief Product Officer at Hootsuite. "With our customers at the forefront of our product experience, we set out to design a tool that would make social-first content creation easier and help our customers break away from the 'sea of content sameness' on social media."
Smarter Tools for Better Results
- Content Repurposing: Automatically identifies your best-performing posts and generates fresh variations, saving time while keeping content dynamic.
- Holiday Content Ideas: Suggests timely, celebratory posts to help you ride trending topics and seasonal moments.
- AI-Powered Hashtags: Recommends hashtags tailored to your content, boosting visibility and engagement.
- Tone Customization: Lets you adjust the tone of posts to align with your brand’s voice and personality.
Joel Acosta, Digital Media Manager at Concert Golf Partners, shares how OwlyWriter AI has made a difference for his team:
"OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I've seen better numbers since my team has been using OwlyWriter AI. I love it and I don't know how I lived so long without it."
Streamlined Implementation
OwlyWriter AI operates on a token-based system, giving users 300 tokens per month. This setup encourages content experimentation while maintaining quality. It also simplifies the process of generating posts by allowing users to create content from web links or even a few lines of text, ensuring a steady flow of posts without the hassle.
For social media managers looking to boost their content’s reach and engagement, OwlyWriter AI offers a powerful mix of AI-driven creativity and practical tools, seamlessly integrated into Hootsuite’s platform.
2. SocialBee's AI Post Generator
SocialBee's AI Post Generator is designed to simplify social media content creation, helping users craft engaging and consistent posts with ease.
Advanced Content Creation Tools
This tool provides access to over 1,000 tailored prompts for various platforms and industries. You can customize nearly every aspect of your posts - length, tone, emojis, hashtags, and even platform-specific formatting.
Simplified Workflow for Social Media Managers
SocialBee streamlines the entire process of managing social media. Kayela Young, a social media manager, shares her experience:
"I love that I can schedule a week's worth of posts in under an hour with SocialBee. The AI writer and Canva integration streamline scheduling, making social media management more efficient."
Multi-Platform Support
SocialBee's versatility shines through its ability to create content for a variety of platforms, each with tailored features:
| Platform | What It Offers |
|---|---|
| Captions, hashtags | |
| Engagement-driven posts | |
| Professional tone content | |
| TikTok | Trending challenge ideas |
| Visual descriptions | |
| YouTube | Video descriptions |
Smarter Content Refinement
The AI Copilot feature takes things further by analyzing the performance of your posts and offering actionable recommendations to improve them. Michael Finley, Co-Founder of Florida Land Team, highlights its value:
"It is preventing me from having to hire someone on staff to continuously update our social media pages."
How It Works in Practice
SocialBee allows you to generate multiple post variations at once and even suggests the best times to post for maximum engagement. Plus, its integration with DALL-E 3 enables users to create custom images directly within the platform. Pricing starts at $29/month and goes up to $449/month, making it accessible for businesses of all sizes.
Next, we’ll dive into a comparison of tools to help you decide which one aligns best with your strategy.
3. Buffer's AI Assistant
Buffer's AI Assistant harnesses the power of GPT-4.0 to simplify and enhance content creation across various platforms.
Smart Content Creation Features
Integrated directly into Buffer's Publishing dashboard and Create space, the AI Assistant ensures your posts stay within platform-specific limits - like Instagram's 2,200-character restriction - while increasing engagement.
| Feature | What It Does |
|---|---|
| Content Ideation | Suggests fresh ideas tailored to your industry and audience |
| Smart Repurposing | Adapts a single post for multiple platforms |
| Platform Optimization | Customizes content for LinkedIn, Instagram, X (formerly Twitter), Threads, and Bluesky |
| AI-Powered Editing | Instantly adjusts tone, length, and style |
These tools make it easier to create engaging, platform-ready content with minimal effort.
Simplified Workflow
Design consultant Vicki Lovegrove shares her experience:
"I've become more focused, spending an hour maximum a week writing and scheduling my posts for the week ahead. If I'm out of ideas, asking the AI tool for ideas is a great place to start too."
Thanks to this streamlined process, Buffer is trusted by over 180,000 creators, small businesses, and marketers every month.
The AI Assistant further enhances this efficiency by refining your content to ensure it delivers maximum impact.
Advanced Content Refinement
Buffer's AI Assistant shines when it comes to improving and adapting content. Key features include:
- Instant Brainstorming: Overcome writer’s block with AI-driven suggestions tailored to your industry.
- Smart Platform Adaptation: Automatically adjusts content style to suit each platform.
- Tone Flexibility: Switch effortlessly between casual and formal tones.
- Character-Aware Editing: Ensures content meets character limits for specific platforms.
How to Use It
Start with a simple prompt of at least four words to generate content that aligns with your brand's voice. If you're working with existing content, use the "Refine with AI" feature by highlighting the text you want to enhance.
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4. Canva AI
Canva's Magic Studio takes the hassle out of design and copywriting, making it easier than ever to create eye-catching social media posts. It combines automation with creative flexibility to help you craft content that grabs attention.
Magic Studio's Core Features
| Feature | Purpose | Benefit |
|---|---|---|
| Magic Design | Generates custom posts from prompts | Delivers on-brand content in seconds |
| Magic Media | Produces images from text prompts | Creates one-of-a-kind visuals |
| Magic Write | Generates social media copy | Provides engaging captions and text |
| Magic Animate | Adds motion to designs | Boosts post engagement |
| Magic Resize | Adjusts designs for various platforms | Maintains a cohesive cross-platform look |
These tools simplify every step of the content creation process, giving you more time to focus on creativity.
Streamlined Design Process
Magic Studio integrates effortlessly with Canva's ecosystem, which includes over 2 million templates and 4.5 million stock assets.
"Magic Studio brings together the best AI-powered features for you and your team right inside Canva to help you move from your first brainstorm to your finished product with more ease, speed, and creativity than ever before."
Brand Management Made Easy
For Canva Pro users ($120/year), the Brand Kit is a game-changer. It ensures your visual branding stays consistent across all your social media posts. With the Brand Kit, you can store and instantly apply:
- Brand colors and fonts
- Logos and icons
- Custom templates
- Design guidelines
This feature helps you maintain a polished and professional look, no matter the platform.
Advanced Editing Tools
Canva AI also offers advanced tools to refine your designs:
- Magic Edit: Adjust specific design elements with precision.
- Magic Eraser: Remove unwanted objects from images.
- Magic Expand: Extend image boundaries seamlessly.
- Magic Grab: Isolate and manipulate image elements.
These tools give you greater control over your projects, letting you fine-tune every detail.
Content Generation at Scale
Since its launch in 2022, Magic Write has generated over one billion words. It adapts to various writing styles and brand voices, making it a versatile tool for any content strategy.
Pricing Options
- Free: Access basic design tools.
- Pro ($120/year): Unlock all AI features and premium content.
- Teams ($90/person/year, minimum 3 users): Includes collaborative tools for teams.
Whether you're an individual creator or part of a team, Canva AI offers flexible options to meet your needs.
5. Predis.ai
Predis.ai is a powerful tool that transforms ordinary content into viral social media posts, boasting over 500,000 users and more than 200 million pieces of content generated. It’s a go-to solution for social media managers aiming to streamline their workflow and elevate their content game.
Core AI Features
| Feature | Function | Impact |
|---|---|---|
| AI Ad Creatives | Generates branded visuals and videos | Reduces costs by 40% |
| Auto-posting | Keeps social presence consistent | Saves 70% of time |
| Multi-language Support | Creates content in over 18 languages | Expands global reach |
| A/B Testing Tools | Enhances ad performance | Enables data-driven choices |
| AI Product Photoshoot | Produces professional product images | Boosts visual appeal |
Content Creation Capabilities
Predis.ai simplifies content creation by offering tools to craft:
- Ad copy
- Optimized visuals
- Animations
- Voiceovers
- Call-to-action (CTA) placements
- Resizing for multiple formats
Brand Management Features
Consistency is key for branding, and Predis.ai ensures it by giving users the ability to store and apply:
- Brand colors and guidelines
- Logo placements
- Custom templates
- Visual style preferences
"As an Agency Owner, I needed a tool that could handle all my clients' needs, and this one does it all. From posts to ads, everything looks amazing, and I can edit it quickly to match each client's brand. The scheduling tool is super handy and has made my work easier."
– Olivia Martinez, Social Media Agency
Performance Metrics
Predis.ai's impact is reflected in its impressive stats: a 4.9/5 rating from over 3,000 reviews, a 40% reduction in content creation costs, a 70% decrease in time spent, and 200 million+ pieces of content generated.
E-commerce Integration
Predis.ai integrates seamlessly with Shopify, making post scheduling effortless for online businesses.
"Links directly with my Shopify and I no longer worry about creating posts from scratch. Scheduling everything right from the app is a huge plus. This is a must-have for any e-commerce business!"
– Tom Jenkins, eCommerce Store Owner
Advanced Tools
Beyond its core features, Predis.ai offers advanced tools to fine-tune content and enhance engagement:
- AI Visuals: Generates eye-catching ads
- Motion Effects: Adds dynamic movement to static content
- Voice Generation: Creates professional-quality voiceovers
- Smart Scheduling: Optimizes post timing for maximum reach
"This tool efficiently generates carousel posts, video ads, and offers robust voiceover and scheduling features."
– Isabella Collins, Digital Marketing Consultant
Features and Capabilities Comparison
AI tools are designed to create engaging content and uncover valuable data insights. While each tool has its own strengths, they share a set of core features that make them indispensable for content creation and strategy.
Performance Optimization Features
AI-powered tools excel at enhancing content performance through features like:
- Content Discovery: Tracks trends to inspire new and relevant content ideas.
- Engagement Enhancement: Suggests optimal posting times and effective calls-to-action to boost audience interaction.
- Visual Optimization: Offers built-in design tools to create visually appealing and shareable content.
These features ensure your content not only reaches your audience but also resonates with them.
Advanced Analytics Features
Analytics play a crucial role in refining strategies and making informed decisions. Here are some standout analytics capabilities:
| Analytics Feature | Description | Impact |
|---|---|---|
| Trend Analysis | Detects emerging topics and trending hashtags | Keeps content relevant and timely |
| Audience Insights | Studies follower behavior and preferences | Helps create more targeted content |
| Performance Tracking | Measures engagement metrics and growth | Supports data-driven improvements |
| Competitor Analysis | Compares your positioning with industry competitors | Identifies opportunities for growth |
| ROI Measurement | Evaluates content efficiency and effectiveness | Proves the value of your efforts |
Key Takeaways
AI tools are reshaping social media management by tackling common content challenges. According to recent stats, 42% of marketers now use generative AI for creating social media copy, while 39% rely on it for generating images.
One of the standout advantages? AI slashes content creation time by 70% and cuts costs by 40%, all while maintaining quality.
Here’s a breakdown of the key benefits:
| Benefit | Impact | Example |
|---|---|---|
| Time Efficiency | 70% faster content creation | Predis.ai has generated over 200 million pieces of content for 500,000+ users. |
| Cost Savings | 40% reduction in expenses | RedBalloon achieved a 3,000% ROAS while cutting marketing costs by 25%. |
| Engagement Boost | Significantly increases engagement | Goiko saw a 13,000% engagement spike using the same budget. |
To make the most of AI tools for your social media strategy, consider these steps:
- Start with a free trial: Test the tool on your specific content needs before committing to a paid plan.
- Prioritize your objectives: Focus on features that align with your main content goals.
- Track performance metrics: Keep an eye on engagement, conversions, and time saved to measure your ROI effectively.
Industry professionals are already singing AI's praises. Daniel Reed, an ad agency owner, shared his experience:
"For anyone in advertising, this is a game changer. It saves me so much time. The Ads come out clean and has increased our speed. Fantastic for agencies looking to scale their creative output!"
– Daniel Reed
Success stories like Semrush further highlight the potential. By repurposing a blog post into a LinkedIn video, they garnered 247 reactions, 44 comments, and 24 reposts. AI isn't just a tool - it's becoming an essential part of modern social media strategies.
FAQs
How can AI tools like OwlyWriter AI help streamline your social media strategy?
OwlyWriter AI makes social media management easier by creating engaging captions, suggesting new post ideas, and reusing your best-performing content - all directly within the Hootsuite platform. It keeps your posts consistent, interesting, and audience-focused, helping you save time while enhancing your online presence.
How does Canva AI's Magic Studio improve social media post design compared to traditional methods?
Canva AI's Magic Studio takes the hassle out of design with its AI-powered tools, making it easier and faster to create stunning visuals. Features like automated design suggestions, smart resizing, and AI-generated captions let you produce polished, professional-looking posts without breaking a sweat.
Instead of spending hours tweaking visuals or layouts, Magic Studio handles tasks like adjusting visuals, optimizing layouts, and customizing content. This frees you up to focus on creating eye-catching posts that grab attention. It’s a game-changer for social media managers, marketers, and content creators looking to enhance their online presence.
How does SocialBee's AI Post Generator streamline a social media manager's workflow?
SocialBee's AI Post Generator streamlines the process of creating social media content, making life easier for social media managers. It sparks new ideas, crafts engaging posts, and cuts down the time spent on brainstorming or writing.
By tackling writer's block and automating tedious tasks, this tool frees up time for managers to focus on creative strategies. The result? Consistent, well-crafted content that connects with their audience.
